The KA2ID brand is that of a creative firm asking the integral question of branding, ‘who are you?’. By having a question at the heart of the company’s brand, I aim to challenge people to develop a deep understanding of who they are as business people in their field, and what elements of uniqueness they bring to their industry by being who they are.

The questions don’t end there though, the second great question of KA2ID is ‘who is my client?’. With these two questions, the firm seeks to develop brands that match the skills, values and personality of Realtors and other small business ventures to those of the clients they seek, in order to create a more unique and targeted marketing scheme.

Because questions are at the forefront of KA2ID’s brand, the question mark plays a large role in the company’s brand imagery, so too does the bold logo, which uses both an actual typeface and hand drawn letters to show how a strong brand marries both the strength of what is already in existence, and the flare of what one can bring to their industry by being creatively unique.